Graphic Artists Guild Handbook, 16th Edition: Pricing & Ethical Guidelines

by The Graphic Artists Guild

The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines.Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty.A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more.Current U.S. salary information and freelance rates by discipline.Pricing guidelines for buyers and sellers.Up-to-date copyright registration information.Model contracts and forms to adapt to your specific needs.Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.

Genres: Art, Business

1466 pages, Kindle Edition

Published March 1, 2023

Reviews

[Victoria G · Rating 4 out of 5]

So this is a very hard book to read :) It's filled to the brim with tons of information so if you really want to get the maximum out of it, you definitely need breaks between chapters. However, it's worth it as some of the info inside of it is invaluable.

I've been freelancing as a graphic designer since 2016 and I work primarily with US clients even though I'm based in Europe. I have a successful career, I've read a lot about design, I've practiced for over 10 years, I have Bachelor's and Master's degrees and yet, reading this book was an eye opener when it comes to some of the details of an artist/client relationship in the US.

I feel like it gave me a lot of perspective and I learned a lot, even though about 30% of the book wasn't applicable to me since I'm not US based. One of my fave parts was the interviews at the end! Love hearing from accomplished artists, even though they were generally way older than the audience of the Guide so their advice wasn't truly applicable because times are so different now.

One thing I don't agree with is that the pricing quoted is too high. I feel like it's really reasonable, and if you're not charging at least at the low end of the quoted pricing, you definitely need to up your prices and/or services quality :)

[Bryce Christian · Rating 4 out of 5]

confusing but hey quite thorough