The most comprehensive email marketing book from the most prolific email marketing author helps you master the most misunderstood marketing channel. Updated and greatly expanded, the 4th Edition of Email Marketing Rules demystifies this vital channel, guiding you through its complexities to find the best execution for your brand—the one that serves the needs of your business and the needs of your subscribers.
Volume 1 of Email Marketing Rules discusses 184 best practices that help you…
A lot of common sense, but the book is literally what the title says it is
I’ve been doing email marketing long enough that I didn’t find this book all that helpful aside from validating things I already do.
However, I SEE a lot email marketing in my inbox from other marketers who could really benefit from the 400+ pages of common sense in this book.
And even though the book wasn’t especially helpful for me, I did learn a few things. I look forward to reading the next one, where there may be more for me to learn.