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Why Your Website Doesn't Work: How to Get Your Message Right, Focus Your Website, and Stop Losing Business
You’re reading this because you know something other business owners don’t: making an effective business website is hard.
Many business websites are little more than grimy shop windows that display bland messages to people too busy with their own lives to pay any attention. If you can’t explain what you sell, then you’ll also struggle to find the right audience.
Why Your Website Doesn’t Work will help you achieve clarity, engage the right audience, and target your website more effectively. In fact, Why Your Website Doesn’t Work is much more than a book: it’s a complete website improvement toolkit, to help you make your business more successful.
With this book in your hands, you’ll learn:
How to assess your website with the Website Effectiveness Assessment tool
What you need to focus on to improve your site
How to find and engage the right audience
How to create highly focused product descriptions that sell
If you have a website that empties your bank account instead of filling your calendar, Why Your Website Doesn’t Work is for you.
Many business websites are little more than grimy shop windows that display bland messages to people too busy with their own lives to pay any attention. If you can’t explain what you sell, then you’ll also struggle to find the right audience.
Why Your Website Doesn’t Work will help you achieve clarity, engage the right audience, and target your website more effectively. In fact, Why Your Website Doesn’t Work is much more than a book: it’s a complete website improvement toolkit, to help you make your business more successful.
With this book in your hands, you’ll learn:
How to assess your website with the Website Effectiveness Assessment tool
What you need to focus on to improve your site
How to find and engage the right audience
How to create highly focused product descriptions that sell
If you have a website that empties your bank account instead of filling your calendar, Why Your Website Doesn’t Work is for you.
193 pages, Kindle Edition
Published February 2, 2023
2 people are currently reading
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Displaying 1 of 1 review
April 3, 2023
This is an excellent book. As a non-tech business owner, the author provides just the right amount of balance between technical information that I need to know and speaking in a non-technical language that I can follow and understand.
The tools provided to accompany the book throughout are very impressive and comprehensive. Taken seriously this book could genuinely improve not just your website but your business as a whole.
Highly recommended.
The tools provided to accompany the book throughout are very impressive and comprehensive. Taken seriously this book could genuinely improve not just your website but your business as a whole.
Highly recommended.
Displaying 1 of 1 review