Positioning: The Battle for Your Mind

by Al Ries, Jack Trout

Mass Market Paperback

Published January 1, 1987

About the author

Alfred Paul Ries was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.