Marketing Channels

by Louis W. Stern, Erin Anderson, Anne T. Coughlan

Marketing Channels shows readers how to design, develop, maintain, and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. Marketing Channels Structure, Functions, and a Framework for Analysis; Segmentation for Marketing Channel Service Outputs; Supply-Side Channel Channel Flows and Efficiency Analysis; Supply-Side Channel Channel Structure and Intensity; Gap Analysis;  Channel Getting It, Using It, Keeping It; Managing Conflict to Increase Channel Coordination; Strategic Alliances in Distribution; Vertical Integration in Distribution; Legal Constraints on Marketing Channel Policies; Retailing; Wholesaling; Franchising; Supply Chain Management For all readers interested in learning more about marketing channels.

Genres: Buisness, Economics

586 pages, Paperback

First published January 28, 1982