Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits

by Gregg Lederman

Do employees in your company consistently think, speak, and behave in ways that strengthen the work culture and customer experience? Do they really buy in to the company brand? Achieve Brand Integrity reveals actionable insights gained from many years of working with executives of leading organizations who have built profitable work cultures where employees are truly focused on living (doing) the company brand. Regardless of how creative and direct your company's marketing is, it won't be successful unless employees can (and do) deliver upon the brand promises made. Brand Integrity is the point where your company achieves its desired brand image while reaching business results; when employees, customers, partners, and the market understand, believe, and experience that you are who you say you are.

225 pages, Paperback

First published June 6, 2007

About the author

Gregg Lederman is the author of Achieve Brand Integrity and the founder of Brand Integrity, Inc. (BI), a strategy practice group specializing in employee performance that has partnered with many of todays leading companies, including Wegmans Food Markets, Inc.; Hallmark Cards, Inc.; Erickson Retirement Communities; PAETEC Communications; Frito-Lay and the American Red Cross. He also is the co-founder of Potential Point, Inc., a provider of employee recognition software and consulting services. Lederman delivers keynote and interactive presentations in corporate settings and industry conferences, and teaches the Achieving Brand Integrity process as an adjunct faculty member to MBA students at the University of Rochesters William E. Simon Graduate School of Business Administration."