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Selling Creativity: How creatives and agencies can grow their business through the art of Sales
Sales needs a rebrand in the creative industry. The creative pound contributes £13M every hour to the UK economy - our creative sector is truly world beating. Yet so many creative businesses and agencies still struggle to find consistent sales and growth. How can creatives rapidly grow their business?
The book helps creatives shift their mindset from viewing sales as an afterthought to a fundamental part of their business strategy and provides them with the tools and strategies they need to grow and scale their business.
This book is the lessons learned and experience of twenty-five years Selling Creativity. Creatives often have a problem with growth and sales. It needn't be like this.
There is a new way for new business.
The book helps creatives shift their mindset from viewing sales as an afterthought to a fundamental part of their business strategy and provides them with the tools and strategies they need to grow and scale their business.
This book is the lessons learned and experience of twenty-five years Selling Creativity. Creatives often have a problem with growth and sales. It needn't be like this.
There is a new way for new business.
144 pages, Paperback
Published April 22, 2023
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Displaying 1 - 2 of 2 reviews
December 28, 2023
"Selling Creativity" by Rob King is a game-changer for anyone navigating the dynamic landscape of creative industries. King's insights, peppered with wit and wisdom, offer a refreshing take on the often challenging task of selling innovative ideas. The book not only demystifies the art of pitching creativity but also provides practical strategies to turn concepts into compelling propositions.
King's writing style is like having a chat with a seasoned mentor who understands the unique challenges of selling creativity. He seamlessly blends anecdotes with actionable advice, making the book both engaging and informative. From decoding client needs to craft persuasive narratives, "Selling Creativity" equips readers with a toolkit to thrive in the competitive world of creative business.
What sets this book apart is King's emphasis on authenticity and building genuine relationships. It's not just about closing deals; it's about fostering connections that endure. Whether you're a budding creative entrepreneur or a seasoned professional looking to refine your pitch, "Selling Creativity" is a must-read that will leave you inspired and armed with practical tools to elevate your creative game.
King's writing style is like having a chat with a seasoned mentor who understands the unique challenges of selling creativity. He seamlessly blends anecdotes with actionable advice, making the book both engaging and informative. From decoding client needs to craft persuasive narratives, "Selling Creativity" equips readers with a toolkit to thrive in the competitive world of creative business.
What sets this book apart is King's emphasis on authenticity and building genuine relationships. It's not just about closing deals; it's about fostering connections that endure. Whether you're a budding creative entrepreneur or a seasoned professional looking to refine your pitch, "Selling Creativity" is a must-read that will leave you inspired and armed with practical tools to elevate your creative game.
December 30, 2023
A very refreshing take on what creativity is and how to make a living being a creative.
The book does not read like a set of advice or someone lecturing you how to live your life and do your business. It feels like a chat with a friend over a coffee, you share your stories, you laugh and connect. Weird, I know, all that in a book, but it is what it is.
The book does not read like a set of advice or someone lecturing you how to live your life and do your business. It feels like a chat with a friend over a coffee, you share your stories, you laugh and connect. Weird, I know, all that in a book, but it is what it is.
Displaying 1 - 2 of 2 reviews