More Than a Name: An Introduction to Branding

by Melissa Davis, Jonathan Baldwin

This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.

Genres: Design

240 pages, Paperback

First published October 1, 2005

Reviews

[Kimie · Rating 4 out of 5]

good introduction to branding, but really really hard to read with too much designed layouts