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The Art of SXO: Placing UX Design Methods into SEO Best Practices
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0.
Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators.
The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.
What You'll Learn
Who This Book Is For
Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the next level with SXO.
Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators.
The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.
What You'll Learn
Who This Book Is For
Web developers and UX designers, technical SEO specialists, digital marketers and business owners who may have a basic understanding of SEO, CRO, UX design and core digital marketing concepts, but are looking to take their practices to the next level with SXO.
268 pages, Paperback
Published May 16, 2023
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4 people want to read
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Displaying 1 - 2 of 2 reviews
November 16, 2024
I don't usually write reviews but the SEO part of this book is just terrible.
To be honest, this book makes me question what kind of "SEO" work Ms. Kruger did for "many" businesses...
The book has a lot of misinformation regarding basic SEO concepts, wrong formula for calculating Organic ROI (in fact the formula is for calculating PPC ROI), and it's pretty basic in everything.
For example "If you see that a page has a lot of external links and very few internal links, this could be an indication that the page is being used as a link farm. This is bad for both SEO and usability, as it confuses search engines and makes it difficult for users to navigate your website."
Wrong. It can actually help users trust you more if those external links are pointing to studies for YMYL websites.
I don't recommend this book to anyone, and if you don't believe me, talk to real SEO experts or even ChatGPT, and you will see for yourself.
To be honest, this book makes me question what kind of "SEO" work Ms. Kruger did for "many" businesses...
The book has a lot of misinformation regarding basic SEO concepts, wrong formula for calculating Organic ROI (in fact the formula is for calculating PPC ROI), and it's pretty basic in everything.
For example "If you see that a page has a lot of external links and very few internal links, this could be an indication that the page is being used as a link farm. This is bad for both SEO and usability, as it confuses search engines and makes it difficult for users to navigate your website."
Wrong. It can actually help users trust you more if those external links are pointing to studies for YMYL websites.
I don't recommend this book to anyone, and if you don't believe me, talk to real SEO experts or even ChatGPT, and you will see for yourself.
October 14, 2023
Básico para quienes ya tienen experiencia trabajando con SEO, pero muy útil a nivel inicial.
Displaying 1 - 2 of 2 reviews