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Graphic Design This way

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In the 21st century, the extraordinary has become the everyday. Graphic design plays a defining role in the communication of this new paradigm. Anderson and Roberts establish a first principle model of communication as a way of exploring graphic design, starting with the proposition of concept and delivery of concept in the form of a message to a chosen audience and recognising significant changes to graphic design methodology by integrating cultural influences. Uses over 200 full colour historical and contemporary examples illustrating current major themes.

Paperback

First published December 1, 2007

About the author

Patrick Roberts

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49 reviews1 follower
May 2, 2022
A few interesting titbits here and there (mostly the chapter about typography and the case studies at the end) but the book mostly appears to be a transcript of a design lecture with little added value. On top of this, it's very poorly edited as there are typos or grammar errors basically on every page, and quite a few of the illustrations aren't given any context or caption. Ironically for a book about graphic design, it's also poorly presented from a design/layout point of view!
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