Introduction to Business

by Jeff Madura

This exciting, all new edition of Introduction to Business, 3e introduces students to core business concepts and how they center around a company's business plan. This texts' applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a �Business Plan Booklet� and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples this text emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.

Genres: Business

Hardcover

First published May 1, 1997

Reviews

[Emily Tran · Rating 3 out of 5]

Useful business knowledge

[Anna Collver · Rating 3 out of 5]

Tons of typos and unnecessary filler information, but overall a good book for beginners [I read the newest (2010) 5th edition:].

[Nur Fadilla Octavianasari · Rating 4 out of 5]

whoaaa text book satu ini bener2 membantu sekali buat ngelewatin semester pertama kuliah gue yang harus gue bilang gue blank apa2 yang berbau IPS ini.

[Karen · Rating 3 out of 5]

i like the book i am grateful for this great info

[Aza · Rating 5 out of 5]

Good book with Simple explanations. Good book to begin studying with. It also increases interest to business and liberal arts.

[Haruna · Rating 3 out of 5]

gfk

[Muthiah]

thants good

[Asif Nawaz · Rating 4 out of 5]

go0od

[Imran Ehsan · Rating 4 out of 5]

want to read