In this step-by-step guide to finding, attracting and keeping the right customers for your business you will discover: How to easily double, triple and quadruple the number of customers you attract for virtually no extra cost or effort How a simple-to-apply Òsecret sales catalystÓ can catapult your cash flow skywards by almost hypnotising customers to buy from you How to avoid the single biggest mistake that 99% of entrepreneurs make How to unlock several Òsecret psychological buying triggersÓ that convert reluctant prospects into rabid buyers How to attract more customers than you ever dreamed possible by harnessing the power of the Ò7 New Rules of Customer Service for the 21st-centuryÓ How to seize control of your business, hand-pick the customers you want and finally become the master of your own destiny