Jump to ratings and reviews
Rate this book

Looks: Why They Matter More Than You Ever Imagined

Rate this book
We all know one hard and undeniable truth: physical beauty comes with tremendous power, and tremendous benefits. Those who possess it are generally luckier in love, more likely to be popular, and more apt to get better grades in school. But very few of us realize just how much looks affect every aspect of our lives. Recent studies document that people blessed with good looks earn about 10 per cent more than their average-looking colleagues. They are also more likely to get hired and promoted at work. What exactly is this 'physical attractiveness' phenomenon and how does it affect each and every one of us? Dr. Gordon L. Patzer has devoted the last 30 years to investigating this unsettling phenomenon for both women and men, and how it touches every part of our lives.In "Looks", he reveals not only its impact on romance, but also on family dynamics, performance in school, career, courtroom proceedings, politics and government. "Looks" is the first book to explore how the power of beauty affects both sexes and how the rise of reality TV shows, cosmetic surgery, and celebrity culture have contributed to our culture's overall obsession with being beautiful.
Unflinching and topical, "Looks" uncovers the sometimes ugly truth about beauty and its profound effects on all our lives.

288 pages, Kindle Edition

First published January 30, 2008

19 people are currently reading
361 people want to read

About the author

Gordon L. Patzer

6 books1 follower

Ratings & Reviews

What do you think?
Rate this book

Friends & Following

Create a free account to discover what your friends think of this book!

Community Reviews

5 stars
26 (19%)
4 stars
39 (29%)
3 stars
38 (29%)
2 stars
19 (14%)
1 star
9 (6%)
Displaying 1 - 18 of 18 reviews
Profile Image for Christina V..
26 reviews5 followers
October 30, 2011
The main point of the book (as I'm sure you can guess from its subtitle) is that looks are extremely important in life. Each chapter then goes into more detail about how one's PA (physical attractiveness) comes into play when it comes to specific areas of life and the world. For example, some of the chapters include how it affects love and relationships, family dynamics, education, employment, and the law.

In all honesty, sometimes I found the book a little repetitive, but I suppose that is because of the nature of the argument. I knew in every chapter that Patzer was driving home the point that looks matter. In every study that he mentioned, I knew what the outcome would be. So, in that sense, it was slightly predictable. Some of the chapters also included things which I already knew, like its evolutionary basis, and I also was not convinced of some of his arguments, particularly his discussion on education. (But that might be because it's a touchy subject since I'm a teacher?) There were a couple of chapters on the dangers of what he terms "lookism," (discrimination based on one's physical attractiveness) which talked about body dysmorphic disorder, anorexia, and bulimia, but I felt it wasn't as informative or detailed as it could have been.

However, I did learn some interesting facts from reading the book. I already suspected that looks mattered and was always subconsciously in the decisions, but I didn't realize the extent until I read the book. I also appreciated the message that Patzer includes at the end. He recognizes that we cannot control the way that we look and we cannot control the media, who perpetuate unrealistic beauty ideals, but we CAN control the way that we react to it. We can educate our youth early to think critically about advertisements, TV, and magazine images/messages and we can consciously remind ourselves not to compare our bodies and looks with those of celebrities and other highly attractive people. When we are in a position of power, we must make sure that our decisions and expectations are objective and based on a person's proven ability, not their outside appearance. If the book had just been about how much looks affect one's life, then it would have been depressing, but I really appreciated the hint of positivity and the possibility of change at the end.
Profile Image for Lo.
295 reviews8 followers
June 20, 2008
I'm totally biased because I adore this author. We had a long email back and forth since last summer and I find him lovely, charming and a damn fine writer. And believe me, I hate just about everyone and everything.

He's a messager you don't really want to shoot. It's all there in the research. Looks matter and people are notorious for attributing positive qualities based on nothing but a person's appearance. I observed this phenom in college where I was surrouned by some of the stupidest people on earth, exhaulted on a regular basis for all kinds of unremarkableness. And this book talks all about that. Some of his arguments are a little flawed, but I like reading his thoughts.

I also enjoy feeling smug about sticking to the pretty people and actively resisting the "Halo Effect".
Profile Image for Kim.
296 reviews3 followers
June 2, 2009
I find this subject fascinating. Study after study reveals how shallow people really are when it comes to looks. It seems almost hardwired, as even newborns prefer good looking people. The study results were informative, surprising and depressing, but really made me think about my physical presentation more than ever. Guess I'll continue to bleach my hair after all.
Profile Image for Sylvester.
1,358 reviews32 followers
March 13, 2020
It's a pretty simple popular science book citing psychological research on physical attractiveness and how it affects people. Nothing is really disputed here, but it is rather superficial in terms of the writing.
Profile Image for With Butterflies.
108 reviews
May 24, 2009
Eh. It was interesting from several standpoints, but I'm not sure I buy it completely. I don't deny that we're all judged on looks every day, but I'm not sure all of the data reported is completely honest.

The author's selective data suggests that looks are more important than any other factor, and I respectfully disagree.

Still, a worthwhile read.
167 reviews
August 14, 2023
overall, informative about how looks can affect every aspect of our lives. contains many studies done that prove this.


what i didn’t like:
He just assumes that women only want to look good for men. He doesn’t consider that maybe they wanna look good for other women theyre attracted to or for themselves. Like when he was talking about how prehistoric women started wearing necklaces, “the beads also suggest that women wanted to make a fashion statement to catch a man’s eye.” he makes a lot of assumptions based on his perspective of the world and presents them like facts. like “men are attracted to younger women because the youth signifies reproductive capability”. Did you ever consider that many men are attracted to younger women because they are socialized to be predatory and want women that are easier to take advantage of? or any other possible explanation other than reproduction? and he says “women’s attraction to slightly older men rests on the assumption that an older man may have more resources to offer her children” - he doesn’t ever consider the possibility that women are attracted to older men because they’re typically more mature than younger men. it’s literally been proven that men mature way later in life compared to women. So obviously, that’s a possibility for why women may be attracted to older men. there’s so many possibilities that he just doesn’t consider because he’s so limited in his thinking. and he also wrote “It wasn’t hard to see how Ruth could’ve wrapped first Albert Snyder, and then Judd Gray around either of her sinuous little fingers. Ruth Snyder could get any man to do her budding. She was poison – anyone could see that it just by looking at her” blaming her for a man’s actions (being involved in a murder).
Profile Image for Crystal.
25 reviews
April 18, 2019
Book did a good job on covering the aspects of looks in a socialistic standpoint for its time. I think that the book could have covered more on social theories in the text as well as empirical evidence. I felt like it relied heavily on qualitative studied versus quantitative studies. But then again my memory might be a little hazy as it has been a few years...but that was what my initial takeaway was. But I did enjoy the book.
Profile Image for Maya.
78 reviews
May 4, 2017
read the introduction & this book is totally only skin deep. To write a book telling people looks are better than brains is really crappy & low, so superficial.
Thanks for telling us average beauties that we're doomed because we're not super models or barbies.
Profile Image for Alicia Fox.
473 reviews23 followers
February 5, 2015
Basically Crap

The first half seemed to be based on evolutionary psychology and scientific research on why folks hate fuglies. It was okay.

The second half read like something they give panicky teenage girls to read: OMG you're beautiful just the way you are and OMG anorexia kills and OMG people die from breast implants! Not that the first half of the book was so great, but I didn't expect the second half to turn into a PSA. By PSA given to impressionable youths, I mean anecdotal horror stories. Sensational tales of unlicensed doctors butchering patients belong on Dateline, not in a book like this.

I don't think the real danger of "lookism" is that people die under the knife (actual deaths are rare), or are terribly disfigured. Maybe it's that this stuff costs money? Looks matter; and poor folks, already operating at a disadvantage, are likely to look 50 at 50, whereas wealthier folks can look 40 at 50, prolonging and increasing their advantage. This bent, or anything other than a lame PSA, would have made for a better second half.
Profile Image for Jennifer.
495 reviews
May 28, 2009
malaysia book #3. This book fleshes out an idea that we all know: physical attractiveness matters in most realms of life and affect and affects most aspects of our judgments about people. I thought the last half was not nearly as engaging and though provoking as the first half where the author really lays out his argument. If anything, I see how my confidence in how I look has ramifications for my overall self confidence and success, though really makes it suck to be unattractive. Damn that natural selection, until the world is full of beautiful people.
Profile Image for Stephen Cranney.
393 reviews35 followers
October 22, 2015
I have a hard time accepting psychology studies that have extremely small sample sizes, so I took a lot of what this author said with a grain of salt. That said, he does a decent job of arguing that lookism is a pernicious problem that deserves more overt attention.
Profile Image for Sarah.
3 reviews
August 13, 2012
I found the actual data to be very persuasive, but the writing is so bad as to be almost unreadable. I put it down repeatedly because I was so frustrated with the author's hokey idioms, badly constructed paragraphs, and incessant exclamation points.
Profile Image for Rachel.
118 reviews5 followers
September 9, 2012
The first half seems to suggest that if I don't have good looks, I'm out of luck. The second half convinces me I'd rather go without luck than deal with the complications and prices of cosmetic surgery. A worthy book for a society who sees no dangers with rampant lookism.
113 reviews1 follower
Currently reading
January 26, 2011
This book looks interesting to read.
Profile Image for Lauren.
179 reviews11 followers
June 23, 2011
This was fascinating but parts felt redundant. The studies were really interesting and some of the findings were unexpected.
Profile Image for Tian.
30 reviews2 followers
October 30, 2014
A series of pop-psychology articles collected into book. Considering the fraud scandals that have plagued the social psychology in the past few years, I would take these claims with a grain of salt.
Displaying 1 - 18 of 18 reviews

Can't find what you're looking for?

Get help and learn more about the design.