The Customer Experience Fiasco: Learning from the Misguided Adventures of a Customer Experience Executive

by Dan Arthur, Andrew Reise Consulting, Nathan Haskins

In The Customer Experience Fiasco, experts from Andrew Reise provide an engaging and instructive fable that unravels the mystique and complexity of customer experience strategy. When CEO Randall Phillips is caught off guard by a customer’s YouTube-video during a television interview, he swears to fix it – and fast. Dana Chase, a rising star in the organization, is tapped to fix the fiasco as quickly as possible. This enthralling fable follows Dana’s trials and tribulations as she tries to save the company and her career.

150 pages, Paperback

First published July 1, 2011

Reviews

[Kamil Rudnicki]

I really liked it. It showed what is good customer experience and how to fix it. It's helpful for my product https://www.timecamp.com

[Rebecca Cornish-falk]

Good read, I really enjoyed this book.