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The Next Trillion: Why the Wellness Industry Will Exceed the $1 Trillion Healthcare (Sickness) Industry in the Next Ten Years
In The Next Trillion, Pilzer exposes the truth about why half the U.S. population is unhealthy and Americans have become caught between the economic interests of the trillion-dollar food industry and the trillion-dollar healthcare or "sickness" industry.
In analyzing these two gigantic industrial complexes, Pilzer focuses on an emerging "wellness" industry that will soon occupy an additional one-seventh, or "next trillion," of the economy—an industry ripe with entrepreneurial opportunities that will eclipse those of today’s Internet-based companies.
In analyzing these two gigantic industrial complexes, Pilzer focuses on an emerging "wellness" industry that will soon occupy an additional one-seventh, or "next trillion," of the economy—an industry ripe with entrepreneurial opportunities that will eclipse those of today’s Internet-based companies.
117 pages, Paperback
Published January 1, 2001
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About the author
Paul Zane Pilzer
37 books43 followersPaul Zane Pilzer Paul Zane Pilzer is a world-renowned economist, a social entrepreneur, an adjunct professor, and the author of nine best-selling books and dozens of scholarly publications.
Pilzer completed Lehigh University (1974) in three years and received his MBA from Wharton (1976) in 15 months at age 22. He became Citibank's youngest officer at age 22 and its youngest vice president at age 25. At age 24, he was appointed adjunct professor at New York University, where he taught for 21 consecutive years. Over the past 30 years, Pilzer has started and/or taken public, five companies in the areas of software, education and healthcare.
In healthcare, he is the Founder of Zane Benefits, Inc. (2006) and Extend Health, Inc. (1999), the two leading U.S. suppliers of personalized health benefits to corporate America including Wal-Mart's Sam's Club.
In education, he is the Founder of Zane Publishing (1989) and The American Academy (2005), two pioneering companies in electronic and online education that continue to make significant contributions to high school education worldwide.
Pilzer completed Lehigh University (1974) in three years and received his MBA from Wharton (1976) in 15 months at age 22. He became Citibank's youngest officer at age 22 and its youngest vice president at age 25. At age 24, he was appointed adjunct professor at New York University, where he taught for 21 consecutive years. Over the past 30 years, Pilzer has started and/or taken public, five companies in the areas of software, education and healthcare.
In healthcare, he is the Founder of Zane Benefits, Inc. (2006) and Extend Health, Inc. (1999), the two leading U.S. suppliers of personalized health benefits to corporate America including Wal-Mart's Sam's Club.
In education, he is the Founder of Zane Publishing (1989) and The American Academy (2005), two pioneering companies in electronic and online education that continue to make significant contributions to high school education worldwide.
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