The Intentional Networker: Attracting Powerful Relationships, Referrals & Results in Business

by Patti DeNucci

Who you know and who knows you can make a huge impact on the success of your career or business. Studies show it can also make a positive difference in your happiness and health. Yet very few people are born with the personality, polish, ease, and confidence of a savvy networker. Further, not all relationships and "networking opportunities" are created equal.

With this in mind, networking expert Patti DeNucci has brought together more than 25 years of research, experience, and wisdom on the topic of business socialization to create The Intentional Networker . What's more, this easy-to-read, yet substantive success guide is written to appeal to and work for those in a wide range of industries − and for introverts and extroverts alike.

The Intentional Networker offers foundational strategies as well as use-today tips on how to attract and build business relationships with greater authenticity, purpose, and polish.

Nine strategically-ordered chapters provide a step-by-step approach to becoming a more focused, efficient, polished, and successful networker; one that is positively memorable and earns trust and respect. Read this book from front to back and benefit from the carefully designed curriculum. Or pop it open to a random and learn a new skill immediately.

Who needs this book? Smart professionals who want to be better connected, more respected, and wonderfully successful. This
Discover why The Intentional Networker has earned two prestigious book awards and has attracted the attention of individuals and organizations, including Fortune 500 corporations, associations, and non-profits.

Genres: Nonfiction, Business

274 pages, Paperback

First published October 3, 2011

Reviews

[Candy · Rating 4 out of 5]

Let me first say that I met the author of this book about a year ago and see her about once per month at various networking groups. I actually paid for the paperback book and then again the digital copy so I could have a copy available on my kindle as well. I always feel like I'm a little harder on reviews with people that I know personally and professionally because I probably hold them to a higher standard. Having said that, this is THE book to purchase if you are looking good, quality referrals.

Oh, it doesn't tell you how to get business, but it teaches you to network effectively. When I get rich, I'm buying this book by the pallet and passing them out at networking groups to all those people that you talk to who are just plain doing it wrong (and that could be you because invariably these people don't know that they are doing it wrong - it's completely obvious to the rest of us though!).

The layout is fantastic. I think it may very well be one of the most put-together self-published books I've read in a while. It's not so thick with text that you lose the ability to focus, has lots of bullet points to break it up and really hone down on the things you need to be paying attention, and has a pattern so you know what to expect. My favorite part of this pattern was the "why do this work?" section. Ya know, I've read a lot of self-help and business books over the years and that's one thing that a lot of them are missing. The "So what?" factor. Why are we doing this? Who cares? Alas, someone tell us! I realize that sounds ridiculous, but it really helps to tie the point together.

The information that Patti gives us is what she's culled together, learned, and researched on over the past twenty years or so. This book isn't coming from some 25-five-year old who just got out of college. It's written by a professional woman, with professional polish, about how to make yourself, organically, a networker. I don't really think it can be "taught" per se, if I'm being honest. I think it's something you do learn, though - and it's something that you can hone in for yourself. The author does a fabulous job of nudging your brain where it needs to go when you are in business networking situations - and, maybe more importantly, even when you are NOT.

The chapter "Focus on Quality" was a real eye-opener for me. I think I sometimes forget to do this and I'll be making a few changes in how I handle things myself in the near future.

Honestly, I cannot think of any business owner that would not benefit from reading this book, so I'll recommend it for those folks - even if you think you know it all... you probably don't.

[Karen Clark · Rating 5 out of 5]

I discovered this book at just the right time! As a speaker and author myself, I find that I am often in situations where opportunities ultimately slip by due to my inability to think on my feet at the right moment. In fact, surprisingly I find myself somewhat introverted when it comes to offline networking, so I tend to avoid it. Patti’s book gave me clear and concise steps I can take each and every time I am amid others who may be a source of referrals, sales or simply friendships. From when and how to begin conversations or even how to say “no” or handle requests for “meeting for coffee,” to learning how to truly discern which networking events are worthwhile, I now feel fully equipped and in fact cannot wait for the next networking opportunity! Thanks for your valuable and practical advice, Patti.

[Sadie · Rating 3 out of 5]

Not a bad book to read if you have no experience with networking. I’d primarily recommend it for college students or those just starting out in their career or building a business.

[Faith · Rating 5 out of 5]

The Intentional Networker provides an insightful view on personal branding and the significance of first impressions in networking. It outlines a clear plan anyone can follow to become a quality networker. For those looking to expand their social networks, this book is a vital resource that shouldn't be overlooked.