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Retailing Management/Intl Students Edition

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Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.

Paperback

Published January 1, 1998

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About the author

Michael Levy

98 books10 followers
Librarian Note: There is more than one author by this name in the Goodreads database.

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Displaying 1 - 9 of 9 reviews
Profile Image for PurplyCookie.
942 reviews205 followers
November 21, 2010
Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.

Known for its strategic look at retailing and current coverage, this edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems.

The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. The text provides a balanced treatment of strategic, "how to," and conceptual material, in a highly readable and interesting format.

The sixth edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization, customer relationship management programs, multi-channel retailing, supply chain management, and the use of the Internet to improve operating efficiencies and customer service.


More of Purplycookie’s Reviews @: http://www.goodreads.com/purplycookie


Book Details:

Title Retailing Management (McGraw Hill International Editions)
Author Michael Levy
Reviewed By Purplycookie
1 review
February 18, 2018
Awesome

It was worth the money... A great help for my course!!! I recommend to any student who is looking for quality..
Profile Image for Lani.
158 reviews
August 12, 2018
Horrible textbook. typos, bad activities that ask questions that are not addressed in the reading or asks for outside sources to complete them, not creative.
Profile Image for Patrick Pilz.
620 reviews
June 17, 2023
a good college level school book on retail operations with very current examples post pandemic.
Profile Image for Natasya Wiah.
200 reviews49 followers
May 9, 2017
I did really take a long time to finish this book but its worth because it help me to understand more about retailing and help me in my studies.
Displaying 1 - 9 of 9 reviews

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