This is the first sales book I've ever read, and I honestly think that it is beyond amazing. My context was that I was previously one of the co-founders of a medtech startup, and we wanted to sell to hospitals. There, inevitably, are a lot of resistance and a lot of frustrations. Since no one of the founding team had any sales expertise, I started wondering what was the right thing to do to sale. This book rightfully answered so many questions that I had before, with a framework that resonated with my observations. I did end up leaving the original team and am on a new venture, and I think this book gave me the confidence that with the correct methodology, things can be done.
I wish I could give it 4.5 (as opposed to the 4 that I am giving right now). The reason that it does not receive 5 stars from me is that I think that the framework that this book offers is not as clear as SPIN selling. => I do find both frameworks to be similar, if not essentially the same, but SPIN is much easier to explain to everyone within the team.