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Practical Product Management for Product Owners: Creating Winning Products with the Professional Product Owner Stances
Hone Agile Product Owner Behaviors that Lead to Marketplace Winners
Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, don't delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts.
Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This innovative approach has already helped thousands of product owners excel--and it can transform the way you create products.
Replace negative product owner behaviors with approaches that lead to excellence Represent customers more empathetically and effectively Connect customers, values, and features more coherently Tell better stories, set clearer goals, and create more valuable roadmaps Innovate business models, run better experiments, and scale products more successfully Make more successful decisions, involve the right people, and rely on better data Become a great agile collaborator, across governance, budgeting, contracting, and beyond Influence customers, users, stakeholders, and teams to improve your overall effectiveness Optimize every organizational role related to product ownership Product owners, managers, and team leads will find this guide indispensable along with Agile/Scrum coaches, consultants, and executives wanting to generate more value from product management across the organization.
Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, don't delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts.
Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This innovative approach has already helped thousands of product owners excel--and it can transform the way you create products.
Replace negative product owner behaviors with approaches that lead to excellence Represent customers more empathetically and effectively Connect customers, values, and features more coherently Tell better stories, set clearer goals, and create more valuable roadmaps Innovate business models, run better experiments, and scale products more successfully Make more successful decisions, involve the right people, and rely on better data Become a great agile collaborator, across governance, budgeting, contracting, and beyond Influence customers, users, stakeholders, and teams to improve your overall effectiveness Optimize every organizational role related to product ownership Product owners, managers, and team leads will find this guide indispensable along with Agile/Scrum coaches, consultants, and executives wanting to generate more value from product management across the organization.
464 pages, Kindle Edition
Published March 10, 2023
26 people are currently reading
81 people want to read
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Displaying 1 - 2 of 2 reviews
July 1, 2023
If you are serious about Product Management and being a Product Owner this is a must-read
Together with the book: “The Professional Product Owner” in the same series, they create the foundation and inspiration to become a Product Owner/Product Manager. Go read and use the inspiration to go out in the world to experiment and build your knowledge to build awesome products. Highly recommended
Together with the book: “The Professional Product Owner” in the same series, they create the foundation and inspiration to become a Product Owner/Product Manager. Go read and use the inspiration to go out in the world to experiment and build your knowledge to build awesome products. Highly recommended
April 19, 2025
This book is a goldmine for Product Owners and Product Managers who want to seriously upgrade their Product Management skills. The book addresses several misunderstood stances of Product Owners that everyone who has ever worked in an organisation that has adopted Scrum (or tried to do so) will recognise.
Essentially, this book is the written version of the Professional Scrum Product Owner Advanced course as taught through Scrum.org and it's Professional Scrum Trainers. Disclaimer: I'm one of ±400 Professional Scrum Trainers worldwide, I also teach this class, and I have even had the privilege of working with both authors of this book in the past.
Chris and Robbin did a magnificent job in conveying common Product Management problems and what stances can be taken to overcome them. The book covers an immense width and as such it's a wide-ranging and comprehensive overview of what Product Management looks like from the trenches.
That said, those wanting to find easy solutions to common problems might be frustrated because the book stresses over and over again that one needs to experiment and try for oneself. I believe this is truly where the power of the book shines through. As the friendly folks behind Cynefin remind us, there are no best practices in complex environments.
With this book in your hand, you'll find easy to digest yet powerful techniques that will help you to make a positive difference. Read it to pave a way forward. Even better - join a Professional Scrum Product Owner Advanced class taught by someone who has actually experienced Product Management firsthand.
Product Management lies somewhere between craftsmanship, science, and alchemy. Thank you Chris and Robbin for this beautiful overview of preferred stances of Product Ownership and inviting people to experiment, inspect, and adapt for themselves.
Essentially, this book is the written version of the Professional Scrum Product Owner Advanced course as taught through Scrum.org and it's Professional Scrum Trainers. Disclaimer: I'm one of ±400 Professional Scrum Trainers worldwide, I also teach this class, and I have even had the privilege of working with both authors of this book in the past.
Chris and Robbin did a magnificent job in conveying common Product Management problems and what stances can be taken to overcome them. The book covers an immense width and as such it's a wide-ranging and comprehensive overview of what Product Management looks like from the trenches.
That said, those wanting to find easy solutions to common problems might be frustrated because the book stresses over and over again that one needs to experiment and try for oneself. I believe this is truly where the power of the book shines through. As the friendly folks behind Cynefin remind us, there are no best practices in complex environments.
With this book in your hand, you'll find easy to digest yet powerful techniques that will help you to make a positive difference. Read it to pave a way forward. Even better - join a Professional Scrum Product Owner Advanced class taught by someone who has actually experienced Product Management firsthand.
Product Management lies somewhere between craftsmanship, science, and alchemy. Thank you Chris and Robbin for this beautiful overview of preferred stances of Product Ownership and inviting people to experiment, inspect, and adapt for themselves.
Displaying 1 - 2 of 2 reviews