profound wisdom filled read
I found this book for me personally to be quite profound and eye opening. Though not a professional designer I am constantly engaged in my own web site, designing art, books, curriculums, programs, interiors, buildings and landscapes. The most interesting part to me was user empathy and how critical it is. I was also struck by how the growth model is in many ways like an Empath we’re as the other approach to design is in many ways narcissistic. I had a lot of aha moments reading this book. One part I loved was the example of a user blaming themselves for punching the wrong button on the remote, when in fact it is a design issue. I highly recommend this wonderful read.