Guerrilla UX Research Methods: Thrifty, Fast, and Effective User Experience Research Techniques

by Russ Unger, Todd Zaki Warfel

As a UX practitioner, you know the steps to take, the money to spend, and the time to allocate to each research project. But often times your clients don't understand the importance of the research, and the economy can always factor into the budget and timeframe. Where as the perfect UX research project may take months, sometimes you are only given weeks. The problem: how do you manage a successful, accurate project given all those restrictions? Guerrilla Research Methods provides a number of low-cost, powerful, and reliable research methods to help you solve any problem that arises in time- or budget-sensitive projects. It aids in making informed design decisions when projects have time and budget restrictions. It's written by experienced, highly respected practitioners, Russ Unger, author and editor of Boxes and Arrows, and Todd Zaki Warfel, Principle Design Research at Messagefirst, who provide you with the information you need to make a successful UX research project, no matter the restriction.

Genres: Design

224 pages, Paperback

First published February 1, 2011

About the author

Russ Unger is the director of experience planning for Draftfcb, the largest advertising/marketing agency in the Midwest. He has been involved in the information architecture of large-scale public-facing sites for such companies as Oprah.com and United Airlines. He has taught courses in Web and interactive design and contributes to Boxes and Arrows. He also serves on the board of the Information Architecture Institute.