The focused interview;: A manual of problems and procedures,

by Robert K. Merton, Marjorie Fiske, Patricia L. Kendall

Reissue of a seminal 1956 work which outlined techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. A new introduction traces the diffusion of Merton's technique from sociology to other fields, including psychology, and market research.

186 pages, Hardcover

First published May 1, 1990