I'll Get Back to You: 156 Ways to Get People to Return Your Calls and Other Helpful Sales Tips

by Eric Yaverbaum, Robert L. Shook (Editor)

They may say, "I'll get back to you," but let's face it, they seldom do! In a world filled with answering machines, voice mail, and gatekeepers, it's difficult to get a phone call returned. It doesn't have to be that way.
The authors have tapped the wisdom and resourcefulness of business leaders, super salespeople, and high-profile celebrities, including Walter Cronkite; Joan Rivers; Mary Kay Ash; and Hardwick Simmons, CEO of Prudential Securities. Discover what they and more than 100 other high achievers do to guarantee a returned phone call every time!
Now you can finally generate callbacks from those hard-to-get-through-to people who are so discriminating about which calls they return. I'll Get Back to You will increase your productivity and make your life easier as it shows you how to get past secretaries, assistants, and others who keep you from reaching the boss; incorporate humor to get decision-makers on the phone; use technological gatekeepers such as faxes, answering machines, and E-mail to your advantage; create an irresistible sense of urgency that assures a quickly returned call; make an ally out of the most headstrong or unfriendly gatekeeper; and generate an air of importance that puts your call on the VIP's "must-return" list.

Paperback

First published January 1, 1996

About the author

Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 43 years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful sale in 2006. Eric has worked with a wide-range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino’s, Beachbody, H&M, and fitness guru Jack LaLanne. Eric is a bestselling author who literally wrote and now is rewriting the book on public relations – the third edition of industry-standard bestseller Public Relations for Dummies. He is also the bestselling author of six other titles, including Leadership Secrets of the World’s Most Successful CEOs (with over a million copies sold). Eric will be recounting his lifelong ability to look towards the bright side for his upcoming book The Audacity of Silver Linings, set to release in 2025. Additionally, Eric serves on the Board of Directors for the Leigh Steinberg Foundation for Concussion, Traumatic Brain Injury, and Brain Health. He is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuffPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others.