Copy Righter: Become a Master Wordsmith and Harness the Copywriting Secrets That Will Win You Hearts, Minds... and Business

by Ian Atkinson

An invaluable, modern guide to great copywriting, Copy. Righter. shows you how to write in a way that is brand-literate, media-savvy, utterly engaging...and irresistibly persuasive. It will show you how to write great copy in every print and digital medium. How to use substance, style and structure. How to win hearts and minds. How to develop brilliant concepts and the psychology of persuasion. Written by Ian Atkinson - multi award-winning copywriter and creative director - it's packed with fascinating examples and compelling content you won't find in any other copywriting book. In fact, whether you're junior or senior, enthusiastic amateur or seasoned pro, it may be the only book on copywriting you'll ever need. And with great copywriting in great demand, there's never been a better time to discover how to influence people using nothing more than the words on a page or screen. Copy. Righter. will show you how.

Genres: Nonfiction, Business

224 pages, Paperback

First published January 11, 2011

Reviews

[1.1 · Rating 4 out of 5]

Actually lives up to the blurb, in my opinion thus far in life. Excellent book.

Atkinson proves he's a good writer by ensuring this book never becomes a slog and never stops teaching, encouraging, and demonstrating. It covers all the bases and examples shown are written by Atkinson and explained step-by-step; they also cover multiple formats. It covers strategy, conceptualizing, execution, polish, and how to sell ideas. Even if you're not aiming to become a copywriter, you can actually improve general writing with the advice in this book.

I'm quite impressed, and feel better merely for having read it. Wish I owned a copy.

[Coke Fernández · Rating 3 out of 5]

6/10.
Está bien, pero gran parte del contenido no me pilla de nuevas. Recomendable sobre todo a los que quieran empezar en el copywriting o lleven poco tiempo.

[Lucy]

07/07/2015 had only ever dipped into this book before but I read it cover to cover and took notes this time and I'm ready to do my new job now. I kinda winged it until now. Now I think I actually know how to write decent copy.