Ribble Motor Services of Preston became the largest bus operator in the North West of England and one of the largest in the country. The company began in 1918 and ended in 1988 when it was absorbed into the Stagecoach Group. The company headquarters were in Frenchwood, Preston, and among its prestige services was The Gay Hostess route from Preston to London. This was set up in the late 1960s to exploit the motorways. This title builds upon the success of Working Midland Red and explores another of the classic ex-BET companies through the reminiscences of those who worked for the company during the period from the early 1950s through to the mid-1970s. Roger Davies provides some brilliant information about the company and an excellent range of illustrations covering both vehicles and ephemera.