Too often emerging artists focus on nuts-and-bolts techniques--form--as the key to creating powerful paintings. Here author Gerald Brommer reveals that emotional content is the most vital consideration. He shows how the grouping of elements, the weight given to each and the way they're depicted influence how observers perceive them. Part one is an introduction to emotional content. The three subsequent parts guide readers through the steps of Brommer's 1. Selecting This section includes two in-depth demonstrations on the selection and editing process. 2. Sketching the Quick one-minute sketches lay out possible groupings for the elements selected in the step above. 3. Using color to evoke Color's impact on mood, temperature, light, dominance of elements, and sense of place. Full-length demonstrations show how to use color to convey emotional content. A balanced mix of instruction, in-progress illustrations and beautiful completed work make the concepts concrete for all levels of artists.
Gerald F. Brommer is a renowned artist, author, educator, and juror. He has written and edited over 25 art books for high school and college art education, developed 7 poster sets on art techniques and the elements and principles of art, and created 13 art education video programs. His paintings have appeared in more than 160 one–man shows, 200 group shows, and over 20 international exhibitions. He is represented in over 4,300 private art collections in 44 states and nine countries. He currently leads art workshops for artists throughout the world. Jerry holds a Master of Arts degree and an Honorary Doctor of Literature degree. He studied at the University of Nebraska, Nebraska’s Concordia University, USC, UCLA, the Chouinard Art Institute, and the Otis Art Institute.
Around the world, he has been acknowledged as the master of watercolor, acrylic, and collage techniques and is in high demand as a teacher, consultant, and art exhibition juror. He has been described as a humorous, sincere individual with a genial personality who has inspired many artists.