Tells how to focus on customer needs and expectations, offers advice on managing personal contact with customers, and shows how to create a service culture
Somewhat outdated approach to approaching implementing a service centric culture. The central tenet of co-ordinating the boundary with the customer is an interesting way to frame the discussion. There are some good examples that are drawn upon to help back up the theory in common with any business book worth reading. Rather too late makes this a 3 * rating.