The book begins with a nice examination of society's opinions on work and how that view has changed over time, what work ethic is in simple terms, and presents seven traits necessary for good work ethic. This break down was wonderful and I keep the list of work ethic markers on my office wall now. After this point the book starts to take a bit of a dive. It goes on to look at each of the characteristics necessary for good work ethic in their own chapters. Unfortunately, this part is filled with unhelpful complaints about millenials, speculations as to why young people lack these qualities, a small yet valuable peppering of what these traits look like in the work place, and then some average to downright bad advice on how to build these traits in your employees. The advice that really stood out to me as bad was on trying to create positive attitudes by influencing your employees' entertainment choices with questions such as 'what movie would you take a date to?' or 'what song would you listen to right after your girlfriend breaks up with you?' That will earn you an HR report, not a happy employee.