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Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising . This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.
216 pages, Paperback
First published December 1, 2011
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February 2, 2022
Ad Critique is a holistic guide on deconstructing, analyzing, and talking meaningfully about ads.
The language (AdSpeak as the Author refers to in the Book) is fluid and substantive, so much so it is a must read for students and industry professionals alike.
In this Book, Nancy R. Tag shows us the fundamental difference between critique and criticism. It teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising. The exercises and suggested readings will help readers identify where opportunities lie and how to seize them.
The witty language makes Ad Critique a top class page turner with fresh, relevant, and meaningful contents. It’s a practical testament to effectively judge and critique creativity.
Ad Critique belongs to our desks, not our shelves, it shouldn't gather dust.
A must read for students and industry leaders alike.
The language (AdSpeak as the Author refers to in the Book) is fluid and substantive, so much so it is a must read for students and industry professionals alike.
In this Book, Nancy R. Tag shows us the fundamental difference between critique and criticism. It teaches advertising, marketing and management students how to effectively judge and critique creativity in advertising. The exercises and suggested readings will help readers identify where opportunities lie and how to seize them.
The witty language makes Ad Critique a top class page turner with fresh, relevant, and meaningful contents. It’s a practical testament to effectively judge and critique creativity.
Ad Critique belongs to our desks, not our shelves, it shouldn't gather dust.
A must read for students and industry leaders alike.
Displaying 1 of 1 review