Strategy Express

by John Middleton, Bob Gorzynski

Fast track route to mastering all aspects of strategyCovers all the fundamentals of successful strategy, from developing a compelling vision to knowing your customers, and from fostering creativity to making it happenExamples and lessons from benchmark companies, including Encyclopaedia Britannica, Sears, Seven-Eleven Japan and ideas from the smartest thinkersIncludes a glossary of key concepts and a comprehensive resources guideExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.ExpressExec is organised into ten core subject areas making it easy to find the information you 01 Innovation02 Enterprise03 Strategy04 Marketing05 Finance06 Operations and Technology07 Organizations08 Leading09 People10 Life and WorkExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

132 pages, Kindle Edition

First published December 1, 2001