TO: men who can’t be bothered with “all that etiquette nonsense” FROM: the editors
We solemnly swear that this book will NOT tell you:
1. how things should be done to please delicate ladies tsk-tsking over their teacups in their Victorian bowers (Instead it tells you how things are done, by practical men who know their way around in these high-pressure days.)
2. how to set a table, manage a wedding, furnish a house or christen a baby (But it tells you how to handle women who care about such matters – and it might help you sign up a Lady who has an etiquette book of her own.)
3. how to make a million dollars, break 70 on the golf course or marry a beautiful heiress. (But it may keep you from making a fool of yourself while you’re trying!)
With the help of experts in every field – experts who form our board of advisory editors – we have ruthlessly cast aside all forms which no longer make sense in the world of today. We’ve been especially rough on those lady-like rules which are not comfortable and natural for a man to follow. In their place, you will find new and current guides on everything from tippling to tipping, from courting to sporting.
We think this book will save you a lot of trouble – and not a few embarrassing moments.
We think it will help put you at ease in whatever strange situation you come up against..
We know it will work ... so we hope you’ll put ESQUIRE ETIQUETTE to work for YOU."
An absolute delight; written with the high skill, salty verve, and peerless humour of 1950's Esquire. The essential guide for the 1950's Brit visiting America. I felt that I could really do with an updated copy of the Tipping Chart (pgs 322 to 332) today!