Planning and Managing Public Relations Campaigns: A Step-by-Step Guide

by Anne Gregory

Getting a public relations campaign or program off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of ""Planning and Managing Public Relations Campaigns"" provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a program in a structured way to benefit both the organization and its clients.

184 pages, Paperback

First published February 1, 2000

Reviews

[Anna Lundberg · Rating 3 out of 5]

I asked my sister what a PR strategy entails; she gave me this book. Although intended for public relations practitioners, it's a good read for marketing professionals like myself, who have experience of working with PR teams but no detailed understanding of what they do. There are many parallels, of course, and the basic process mirrors that of marketing: understanding your target audience, defining the right message, setting clear and measurable objectives, and evaluating results throughout. My biggest takeaways were a better grasp of the difference between strategy and tactics in PR, as well as the fact that PR is much more than media relations!

[Esther · Rating 4 out of 5]

Provides a useful ten step plan for writing PR plans.