From Contract to Close

by Jeff Shore, Bob Mirman

“Satisfied customers” may stand as the two most utterly underwhelming words in the English language. Instead of creating satisfied customers, renowned home building experts Jeff Shore and Bob Mirman show you how to inspire ecstatic customers throughout the entire home buying process in a way that builds trust, exceeds expectations, minimizes complaints and cancellations, and earns referrals. Follow the story of two homebuyers who purchase at the same time from two different home builders as they journey from purchase through move-in and beyond. Along the way, learn how one home builder succeeds in delivering a compelling referral-generating experience, while the other devolves with complications and complaints from start to finish. Written as easy reading material for every single employee in your company, from the construction site to the C-suite, Shore and Mirman deliver real-world, high-impact, and easy-to-implement best practices and action plans, chapter after chapter. It’s time to stop simply satisfying your customers and time to start creating compelling home buying experiences that earn referrals.

180 pages, Hardcover

Published October 18, 2022

About the author

[There is more than one Jeff Shore in the GR database. This is Jeff^Shore, author of sales/marketing books.]