Ziglar on Selling

by Zig Ziglar

Ziglar on Selling: The Ultimate Handbook for the Complete Sales Professional.

Audio CD

Published August 22, 2003

About the author

Zig Ziglar was a motivational teacher and trainer who traveled the world over, delivering his messages of humor, hope, and encouragement. As a talented author and speaker, he had international appeal that transcended every color, culture, and career. Recognized by his peers as the quintessential motivational genius of our times, Zig Ziglar had a unique delivery style and powerful messages that earned him many honors. Today he is considered one of the most versatile authorities on the science of human potential. Ten of his twenty-eight books have been on bestseller lists, and his titles have been translated into more than thirty-eight languages and dialects. He was a committed family man, a dedicated patriot, and an active church member. Zig lived in Plano, Texas, with his wife, Jean.

Reviews

[Leslie Yong · Rating 5 out of 5]

"Ziglar on Selling" by Zig Ziglar is a comprehensive guide to successful sales techniques.

The book emphasises on building strong customer relationships, understanding their needs, and effectively communicating the value of products or services.

Key takeaways include
- *Building Trust and Relationships*: Ziglar stresses the importance of trust, honesty, and integrity in developing long-term relationships with customers.
- *Understanding Customer Needs*: The book highlights the need to understand customer challenges, desires, and motivations to provide tailored solutions.
- *Effective Communication*: Ziglar provides strategies for active listening, asking questions, and addressing customer concerns.
- *Prospecting and Sales Process*: The book covers the importance of prospecting, making great first impressions, and following a structured sales process.
- *Continuous Learning*: Ziglar emphasizes the need for ongoing learning and self-improvement to stay competitive in sales.
- *Mindset and Skills*: The book discusses the mindset, skills, and techniques required for effective selling, including overcoming objections and closing deals.

sales professionals can develop the skills and mindset necessary to excel in their careers and achieve long-term success by applying the principles outlined in the book

[Jesus Hernandez · Rating 3 out of 5]

Discusses various aspects related to selling, such as dealing with competition, finding potential buyers, effective selling skills, asking the right questions, and closing sales.
- The text highlights the necessity of continuously learning and practicing the basic principles of selling for sustained success.
- Ziglar stresses the significance of maintaining a balanced life for professional and personal success.
- The book provides insights into dealing with challenges in the sales profession like travel, family obligations, and personal health.
- The author emphasizes the importance of a positive attitude and a continuous learning mindset in sales.
- Ziglar encourages new sales professionals to focus on fundamental selling skills and experienced professionals to revisit and reinforce these basics.
- The text targets those looking to improve their sales performance, individuals stuck in a sales slump, and professionals from various fields recognizing the importance of selling skills.
- Ziglar's book aims to provide practical advice and real-life experiences to help sales professionals enhance their persuasive abilities ethically and effectively.
- It incorporates success stories and examples from different professions to illustrate successful selling techniques applicable across various industries.
- The book emphasizes the value of self-assessment and continuous improvement in sales skills through pretests, posttests, and ongoing self-evaluation.

[Todd Katz · Rating 4 out of 5]

Zig is such an entertaining communicator. Good insights for sales.

[Ritu · Rating 5 out of 5]

It is a very good handbook for everyone not just sales people.

Everyone should read it atleast once and sales people should read it and have it handy always.

Motivating !