Making Profits: A 6-month Action Plan for the Small Business

by Malcolm Bird

This book introduces practical, proven techniques for cutting costs and increasing revenue. It shows how to reduce administration and overhead costs and add cash to the bottom line. It explores every area of possible cost reduction, then shows how to increase revenue by effective advertising, better sales force management, training and motivation, pricing, strategic planning and expansion.

180 pages, Paperback

First published May 28, 1992