Build a Better Business Book: How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors

by Josh Bernoff

“If you’re serious about writing a business book that matters, then look no further.” —Daniel H. Pink, #1 New York Times bestselling author of When , Drive , and To Sell Is Human ENDORSED BY MORE THAN 50 SUCCESSFUL BUSINESS AUTHORS Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence? Definitely. But don’t start by piling up words. Instead focus on the story. What urgent problem does your reader face? How can they solve it? And what journey must your reader take as you guide them from confusion to understanding, action, and success? Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a bestselling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters. Learn how Josh Bernoff’s book projects have generated over $20 million for their authors. This guide includes results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten. Don’t waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won’t just get your words in print. You’ll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world. 

Genres: Business, Writing

272 pages, Paperback

Published June 20, 2023

Reviews

[Dave Frankland · Rating 5 out of 5]

An invaluable resource. Full disclosure: I worked with Josh while co-authoring a business book.

He served as an advisor, editor, ghost writer, and therapist! And, he was amazing to work with -- Josh is rare in that he sees the big picture, can shape ideas, churn out words, and focus on all sorts of minutia and detail. Had we had access to this book, we might not have had the pleasure of working with Josh. The book is that good. It tells you everything you could possibly want to know, in easy to digest chunks as you need them. I can't recommend this book highly enough!

[Tim · Rating 5 out of 5]

Excellent blueprint for non-fiction

This book covers the entire process of writing a non-fiction book, from idea to monetization. The author definitely covers details I thought of before that are important. Highly recommended for all non-fiction business book writers.

[Phil Simon · Rating 5 out of 5]

I wish that this book existed when I penned my first back in 2009. I would have made far fewer mistakes.

Excellent analysis, examples, and storytelling. This is the bible for business authors and wannabe scribes.

[Alan Bachers · Rating 5 out of 5]

As a longtime follower of Josh, extending his Writing Without Bull***t book, Build a Better Business Book covers all the facets from creating, to writing, to publishing. Anyone new to the adventure of writing a book will find both his books valuable.

[John · Rating 5 out of 5]

If you are a first time business author, save yourself a world of pain and frustration and get Josh's book.

[Darya · Rating 4 out of 5]

Writing a book is a hard work and making this book readable is even harder in the world of sophisticated readers and plenty of information on the web. Still good books with valuable insights make their way to many readers. This book has good content on how to write a business book, promote it and build a successful strategy around it. There are many useful practical points and good advice as well as how authors can build their brand and do speaking. There is a very good strategic outline and interesting insights.

[Hermes_Fang · Rating 4 out of 5]

This book offers a unique approach focusing on storytelling and collaboration to create a compelling and practical book. He provides valuable insights into the various publishing models available, and his tips on effective promotion and sales strategies are sure to be useful.
The book also features interviews with successful authors, giving readers a variety of perspectives on the process.