Get Bold: Using Social Media to Create a New Type of Social Business

by Sandy Carter

“For crying out loud, IBM ‘gets’ social media. Don’t you think it’s about time that you do? This is the book to get you started.”
-- Guy Kawasaki , author of Enchantment “Get Bold is...a book to be embraced, studied, and implemented.”
-- Jeffrey Gitomer , author of The Little Red Book of Selling and Social BOOM! With Forewords by Charlene Li, author of Open Leadership , and Mike Rhodin, Sr. Vice President, IBM SWG Solutions How to Drive Maximum Business Value from Social Media!
From Sandy Carter, one of the leaders of IBM’s groundbreaking Social Business initiative A complete framework, practical examples, and expert guidance for executing on YOUR Social Business
A lign organizational goals and culture
G ain social trust
E ngage through experiences
N etwork your business processes
D esign for reputation and risk management
A nalyze your data
...and win! Using social media, tools, and techniques, you can build a profound Social one that is more dynamic, collaborative, efficient, and customer-driven--and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization. In Get Bold , IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter’s proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization. Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management.

Genres: Business, Social

267 pages, Paperback

First published September 1, 2011

Reviews

[Omar Rodriguez · Rating 2 out of 5]

Instead of “get bold” this book should be called “get bored”.

Technically accurate, this book is just that, a technical manual of how to strategize, plan and execute your social business strategy. It is the kind of reference material that high up managers need to justify their plan, pull quotes from, graphs and diagrams. Totally uninspiring, this book is a safe reference volume, not an example of vision or inspiration. Perfect for large corporations in search of perceived (& structured) innovation.

[Hector Maldonado Maldonado · Rating 5 out of 5]

De los libros sobre tecnología que más he disfrutado, no habla de "bits y bytes" sino da un enfoque desde los objetivos del negocio en la aplicación del concepto de Social Bussiness.

[Amy · Rating 3 out of 5]

3.5

[Tami · Rating 5 out of 5]

A lot of companies looking at establishing social media programs look to the bottom line. They ask the question what is the ROI for such practices. Most books about social media marketing attempt to answer this question by telling companies that customers are talking about them already. That by having conversations with these individuals, They can make their products better and their brand stronger.

Get Bold goes one step further. It states outright what most social marketing books won’t say outright. Social media is about gaining trust: interacting with your customers, figuring out what matters most to them, and over time building a real relationship.

Why is trust so important? As other books note, people are going to talk about your company and your products. Your friends will likely say positive things but perhaps more pointedly when they hear bad things about your company they are more likely to give you the benefit of the doubt. They may even connect with you rather than just assume the worst.