Mining the Web: Transforming Customer Data into Customer Value

by Gordon S. Linoff, Michael J.A. Berry

Introduces business and technical managers to the exciting new frontier in database technology
Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.

352 pages, Paperback

First published February 15, 2002

Reviews

[Michael McClure · Rating 4 out of 5]

Great read as usual from Seth Godin. All his books are full of aha moments. One of my favorites was from "Juggling is about throwing, not catching" from page 53. He says, "if you get better at throwing, the catches take care of themselves". It's true. I know because I can juggle and I learned quickly that if I focus on the catch I miss the throw and then there's nothing left to catch. There's plenty to pick up but not to catch. I love that and that was one of the take aways.