Engulfed: The Death of Paramount Pictures and the Birth of Corporate Hollywood

by Bernard F. Dick

From Double Indemnity (1944) to The Godfather (1972), the stories behind some of the greatest films ever made pale beside the story of the studio that made them. In the golden age of Hollywood, Paramount was one of the Big Five studios. Gulf + Western's 1966 takeover of the studio signaled the end of one era and heralded the arrival of a new way of doing business in Hollywood. Bernard F. Dick reconstructs the battle that reduced the studio to a mere corporate commodity and traces Paramount's devolution from freestanding studio to subsidiary―first of Gulf + Western, then of Paramount Communications, and currently, of Viacom-CBS.

Dick portrays the new Paramount as a paradigm of today's Hollywood, where the only real art is the art of the deal. In modern Hollywood, former merchandising executives find themselves in charge of production on the assumption that anyone who can sell a movie can make one. CEOs exit in disgrace from one studio, only to emerge in triumph at another. Corporate raiders vie for power and control, purchasing and selling film libraries, studio property, television stations, book publishers, and more. The history of Paramount is filled with larger-than-life people, including Billy Wilder, Adolph Zukor, Sumner Redstone, Shari Redstone, Sherry Lansing, Barry Diller, Michael Eisner, Jeffrey Katzenberg, and more.

Genres: Film

280 pages, Hardcover

First published August 10, 2001

About the author

Bernard F. Dick is Professor of Communication and English and Co-Director of the School of Art and Media Studies at Fairleigh Dickinson University’s Teaneck, New Jersey, campus. He is the author of a number of books on film including The Star-Spangled Screen: The American World War II Film; Engulfed: The Death of Paramount Pictures and the Birth of Corporate Hollywood; Hal Wallis: Producer to the Stars; Forever Mame: Rosalind Russell; and She Walked in Beauty: Claudette Colbert. He has just completed a biography of Loretta Young, Hollywood Madonna.

Reviews

[Bob Box · Rating 3 out of 5]

Read in 2002. Interesting history of Paramount Pictures.