Why do salespeople fail to build pipeline, avoid buyer objections and conflict, and convert sales meetings into qualified opportunities? It's not a methodology, process, tendency to challenge, or their product knowledge.
They don't know how to sell to PEOPLE.
What's the number one reason that sellers struggle to win deals with predictability and control, while continually getting outsold?
They don't build CHAMPIONS.
Simply, these are the two biggest problems occuring in our sales profession today and what Richard Rivera's The Champion Sell will help you and your teams solve.
What elite sellers possess, more than any other trait, is the focus, intuitiveness, and ability to build Buyer Champions. The Champion Sell teaches sellers HOW to Build and Win with Champions, the people who have the power, influence, and economic access needed to win on our behalf. With a focus on evolving the reader's mindset with simple yet science and experience-based concepts for how human buyers react and make decisions, those concepts are applied to practical situations across the full sales lifecycle, for any type of sell.
Leveraging over two decades of complex sales and sales leadership experience, paired with a deep study into human psychology, Rivera illuminates the foundational gaps that exist in our abilities to attract high-trust buyer connections to us and what we sell, inspire Champions to take action with urgency, and empower them to get deals done and win.
These mindsets and habits should be fundamental to our sales craft. Unfortunately, too many sales managers and modern sales books have neglected to guide sales focus on the right thing, our BUYERS. Even elite sellers reading The Champion Sell will have much to learn and will grow in becoming more consciously competent. Taught through 5 E.L.I.T.E. sales habits crossing buyer/seller connection, sales conversations & messaging, commitment & urgency, trust, and the closing work that leads to consistent winning, readers will gain a game-changing level of buyer and sales intuitiveness and elite standards of excellence.
No Champions. No Deal! -- Enjoy The Champion Sell.
I consume a lot of sales literature and this is easily one of the best I’ve found.
Champion building is the foundation for success. I’ve read so many (sometimes confusing and conflicting) books on this topic.
What sets this apart is the easy to read, digest, apply and repeat nature of how it’s presented. But the best bit is the customer centricity. No underhand techniques or tactics. Just great approaches to understanding and helping buyers.
Equal parts strategic and tactical. A must read for salespeople wanting to improve their craft and serve their customers better.