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Dietrich Mateschitz: Wings for People and Ideas: Red Bull and Viktor Frankl's search for meaning
Creative Drive and Entrepreneurial Spirit
Wings for People and Ideas shows us how Viktor Frankl influenced Dietrich Mateschitz, the founder of Red Bull. It combines the history and philosophy of entrepreneurship into a unique and inspiring unity.
From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder's philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.
Wings for People and Ideas shows us how Viktor Frankl influenced Dietrich Mateschitz, the founder of Red Bull. It combines the history and philosophy of entrepreneurship into a unique and inspiring unity.
From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder's philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.
206 pages, Kindle Edition
Published October 17, 2023
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