It began with a free sandwich, a simple camera, and twenty "I can do better than you" shots. From that afternoon of friendly competition, six college guys created Dude Perfect, a YouTube group that specializes in the craziest basketball shots you can imagine. Within months, the guys went from shooting backyard trick shots to starring in GMC truck commercials and standing on an L.A. Red Carpet. Listed by Advertising Age as one of YouTube's Hottest Brands, Dude Perfect's videos have reached and inspired hundreds of millions with one contagious message--the very phrase they championed from day one--Go Big. By leveraging the connected world, Dude Perfect's dream became a reality, and now, they want the same for you. Written by one of the dudes himself, Go Big tells their story and unveils their secret: five practical principles for taking your passions, skills, and dreams to the next level. Are you ready to Go Big?
Cory Cotton, a recent graduate of Texas A&M University, is one of the founders of the five-man trick basketball shot team known as Dude Perfect. Since its appearance two years ago, Dude Perfect has garnered over 45 million views of their online content and has been labeled by Advertising Age as one of You Tube's hottest brands. Cory has spoken in front of millions on television programs such as Fox's Studio B and CBS's Early Show. Cory is involved in promoting several charities, including Compassion International and Visiting Orphans.
We in our home LOVE Dude Perfect. I remember suggesting it on a whim to my 7-year-old, not really knowing much about the YouTube channel other than trick shots. Once we watched a few videos, we watched more, and then more. We later found out that they are Christians, which was a great bonus, and not that much of a surprise after the fact.
Hearing they (or at least Cory Cotton from the group) wrote a book, and I thought it was a great chance to hear their story. And overall, I think this is a good book for people who enjoy Dude Perfect. It's a mixture of their personal success story, some behind-the-scenes narrative, and also some leadership or business advice. And sometimes I think the mixture didn't always work. The leadership/business advice seemed shoehorned into the book, and didn't seem to fit the overall theme. And even though they are a success story, they admit themselves that there was a lot of luck involved in what they did, so I found it hard to listen to advice given by someone who looks bad at luck and prescribes points to replicate success on some level. I think that was the weakest part of the book, and even if they DO have great advice to give, being that they are very successful, I think that Cotton could have written it in a way that connected the point of their luck and ignorance and into their now successful business acumen.
But advice aside, really the best part is reading about all the cool Dude Perfect stuff. I was surprised to hear that this book was written ten years ago! I would LOVE to read a book about where they are now, looking back.
I have always respected Dude Perfect, and reading this book, I still have an immense amount of respect for what they have accomplished and what they stand for. Hearing about their humility, devotion, and faith was really great, and really made the book shine.