Fashion Trends: Analysis and Forecasting

by Eundeok Kim, Ann Marie Fiore, Hyejeong Kim

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Analysis and Forecasting covers a wide range of key topics such as the impact of fashion consumption on the environment, economic development, and socio-cultural change as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes key words, summaries, engaging case studies, discussion questions, and suggested class activities. Using this book as a guide, students will develop an understanding of the process, methods and influence of trend analysis and forecasting for the fashion business and will be encouraged to think through the core issues creatively. An essential text for students of fashion and design.

Genres: Fashion

192 pages, Paperback

First published January 10, 2011

Reviews

[William Brown · Rating 5 out of 5]

Fashion Trends: Analysis and Forecasting" is an insightful and comprehensive book that delves into the exciting world of fashion trends. As a fashion enthusiast, I found this book to be a valuable resource for understanding the dynamics and predictions of fashion trends. https://styloss.com/

The book begins by providing a solid foundation of the fundamentals of fashion analysis. It explains the key concepts, methodologies, and tools used in analyzing trends, allowing readers to grasp the underlying principles effectively. The authors have done an excellent job of breaking down complex concepts into accessible explanations, making it suitable for both beginners and experienced individuals in the field.

One of the highlights of this book is its emphasis on forecasting trends. It explores various factors, such as cultural influences, consumer behavior, and emerging technologies, that shape the fashion industry. The in-depth analysis of these elements offers valuable insights into predicting future trends, making it a valuable resource for fashion professionals and trend forecasters.

[Sue Obrien · Rating 5 out of 5]

Fashion trends are always evolving sometimes it’s all about oversized jackets, and other times minimalistic streetwear takes the spotlight. Lately, there’s a growing shift toward styles that blend youth culture with bold street aesthetics. Corteiz Clothing has emerged as a brand that’s possibly shaping this movement, offering a unique mix of individuality and attitude. There’s a chance that styles like those from Corteiz Clothing could become even more mainstream in the near future, especially among those who see fashion as a form of self-expression.

Who knows, what seems experimental today might just be tomorrow’s trend. Maybe streetwear is the next high fashion.

[Mel · Rating 4 out of 5]

The layout of this book is fantastic making it easy to digest the mass amounts of information.
Essential for any fashion students.

[Alexia · Rating 2 out of 5]

I give this book 2 stars because it is really confusing and it doesn't show you how to design it just shows you in what time witch cloth was popular and witch shop was popular

I really didn't like this book because it had too many links and places but didn't really shows you how to design, it didn't come to my perspective.
This book relates to my hero's journey because I like to design clothing because I can show my own style and creativity. It also gave me some ideas for my next designs.

This book didn't change me as a reader because the book was pretty bad in my opinion, but it did teach me, to point out mistakes in writing and as a reader, it shows me to detect if the book is good or bad

I think maybe “teens” that like to read because they already understand what the author is talking about and all the difficult faces in the book.