Money Unmasked: Unlearn, Unlock, and Take Back Control of Your Finances and Life

by Garrett Gunderson

THE WORLD HAS CHANGED. THE ANTIQUATED CONCEPTS of money, savings, and retirement are no longer valid. Tired advice―such as diversify; set it and forget it; and invest early, often, and always―has been tried, and it has failed. Rather than scrimping and saving or grinding and hustling while you wait for “someday” to come, you need a radically different and reliable approach to creating an exciting and compelling future without compromise. In Money Unmasked , Garrett Gunderson unveils the truth about making, keeping, and growing your money while enjoying life along the way. By tapping into your Money Persona, you see beyond the constraints of scarcity to accelerate results, reduce risk, have more energy, and start making better financial decisions. Rather than trade time for money, or speculate and take risks, you will learn how to plug financial leaks, tap into hidden capital, and leverage the Cycle of Creation to profit up front and generate immediate cash flow. If you are ready to fully understand money, create wealth, and live a life you don’t want to retire from, it’s time for Money Unmasked . Garrett Gunderson is the author of nine books, including multiple Wall Street Journal best-sellers, with Killing Sacred Cows hitting number 1 and making the New York Times Best Sellers list. His book, What Would the Rockefellers Do? has been consistently among the top 5 titles in Amazon’s Wealth Management category since its publication. He is a speaker who uses entertainment to educate, with his keynote featuring elements of a play, and his one-man show further illustrating the principles contained in this book in an enjoyable and memorable way. Garrett’s comedy special, The American Ream , produced by Emmy-winner Marty Callner, breaks down all the myths about money through an original stand-up show he performs for corporate events. Garrett enjoys time at his cabin, especially one-on-one immersions with clients where he teaches them how to create their richest life.

Genres: Nonfiction

208 pages, Hardcover

Published October 3, 2023

Reviews

[Patty (IheartYA311) · Rating 3 out of 5]

This book is formatted and written well. The concepts are explained clearly and make sense. A lot of useful knowledge nuggets here. Personally, I don't think I could adapt to living like this because my anxiety forces me to worry about money constantly.

I won an e-book copy via GoodReads Giveaways. The opinions expressed above are my own.

[Kevin · Rating 5 out of 5]

In a world where traditional financial advice often leaves individuals feeling trapped, Garrett Gunderson's "Money Unmasked" is a breath of fresh air. This book challenges outdated concepts about money, savings, and retirement, offering a revolutionary approach to financial freedom that is eye-opening and actionable.

Gunderson's core message is clear: the conventional wisdom of diversification, long-term investing, and endless sacrifices for retirement doesn't work. It's time to unmask the myths surrounding money and embrace a radically different approach. "Money Unmasked" takes readers on a journey to unveil the truth about creating, preserving, and growing wealth without compromising their present-day happiness.

Gunderson helps readers understand their unique relationship with money, enabling them to break free from scarcity-based thinking. This profound shift in perspective empowers individuals to make better financial decisions, reduce risk, and generate immediate cash flow.

Gunderson provides practical tools and strategies to implement these concepts. From plugging financial leaks to tapping into hidden capital and leveraging the Cycle of Creation, "Money Unmasked" equips readers with the skills they need to take control of their financial future. It's a guide to creating wealth and living a life that doesn't require retirement because every day feels like a reward.

Gunderson, a Wall Street Journal best-selling author, combines financial expertise with elements of entertainment. His unique approach makes the complex world of finance accessible and enjoyable.

The author's comedy special, "The American Ream," adds another layer of humor and relatability to the book. Through humor, Gunderson breaks down the myths about money, making it easier for readers to grasp and remember these crucial concepts.

"Money Unmasked" by Garrett Gunderson is a transformational book that should be on everyone's reading list. It shatters the shackles of traditional financial advice and empowers readers to take control of their financial destiny.

[Rachelle LeBlanc · Rating 4 out of 5]

I have been a single mom for the past seventeen years where I don't get child support. The last two years my kids have had medical issues that have lead to financial troubles. I have started reading finance books to look for ways to try an dig myself out of the hole medical bill have put me in. Up to this point, none have really helped with my mindset on money. Its always been I need money to pay these bill and hope at the end of the month everything is paid.

Garrett Gunderson in Money Unmasked had some really interesting thought processes. The Win, Then Play is not process I had heard of before but is makes sense. I also learned the trauma of the abuse of my past which lead to a PTSD diagnosis had lead to some of the issues I was currently facing financially. There was a lot of information in this the Money Unmaked that I had that thought about previously when it came to money or finances that made sense. This is the first time I was able to connect to a finance book.

I was approved for a copy of Money Unmasked on NetGalley. I plan to get a physical copy and read it again and again.

[Karen J · Rating 3 out of 5]

This is probably a very good book for entrepreneurs. I found the overall theme to be good - don't sacrifice everything you enjoy for the sake of making money. I felt like the author was basically saying do something you love and the money will come. It isn't quite as simple as that. I have known plenty of people who do what they love doing and provide value but don't make much doing it. My biggest problem with this book was I didn't feel like it offered much to people who work some someone else and how they can go from barely making it to being comfortable. Maybe that is a topic for a different book. I think as an entrepreneur, this book offers very good advice and tries to get people to change a mind set. I do agree that if you are making money simply to make money, you will never have enough. I also agree that you shouldn't spend your life miserable and miss out on doing things that are important - many of which don't cost any money just some of your time.

[Juergen John Roscher · Rating 3 out of 5]

I received this book through Goodreads Giveaways Program.

My rating is 3 stars because was not overly impressed with some of Gunderson's ideas. I like Win then play but for most individuals this is not a workable option. You have to play before you can win. I'm also not a believer in cash flow is king philosphy. So some investments never provide consistent cashflow but could have a significant windfall in the future. Some of my best investments have fallen under this category.

Interest read but the best book on finances or life.

[Lonnie Robbins · Rating 5 out of 5]

Not just another self help

Garrett has done an excellent job in helping his reader understand why their experiences of the past have a major hold on how they experience their financial future by the filters they have incurred, involuntarily. By helping identify what they are and seeing how to navigate around them, Garrett aids in an individuals ability to ascertain their financial future through self-awareness and emboldens their confidence in making the necessary adjustments to walk it out.

[Gary L Rau · Rating 5 out of 5]

Although the terminology is unique to the author and takes a bit of getting used to, that is a plus since it makes you actually think about what is being said.

Success isn't about money or about what your boss, your parents, your friends or anyone else thinks -- it's about what's important to you.

As we used to say in the military, "attitude determines altitude." The author defines 4 money mindsets that lead to failure and their 4 counterparts that lead to success.

Highly recommended for anyone who wants some insight into making their life count for what they believe in.

[Merritt · Rating 5 out of 5]

The writer puts the accumulation of wealth in perspective. It's not always how many zeros are after the one (from ten dollars to then million), it is how to achieve a balance between saving for the future while also enjoying life, such as developing hobbies. Good read.

I received a copy of this book in a Goodreads giveaway.

[Chris · Rating 3 out of 5]

Good read for the period of history of gluttonous consumerism we are in. However, not very helpful for people who do not yet have a lot of money, fantastic ideas, nor connections with well-off people.

[Cory Wallace · Rating 5 out of 5]

Up to date examples on the different money personas and how to recognize and use the positive version to your advantage.

[Mike Parsons · Rating 5 out of 5]

Great Book

This book will set you on the right path to discover you. What it takes to be successful. The work you need to do in order to more forward.

[Carol & Russell · Rating 5 out of 5]

Good book

[Janet · Rating 4 out of 5]

Very good advice on this book. This was a Goodreads giveaway winner.

[Becca · Rating 2 out of 5]

Honestly I feel asleep more trying to read this book that I found it helpful. It truly may help some but I found it more boring than anything.

[Diego Cerezo · Rating 3 out of 5]

Book in a sentence: this is not a book about money, it’s about your relationship with money, work, and your actions

Key lesson learned: mental capital X relationship capital = financial capital

[Megan Walters · Rating 4 out of 5]

Will likely read several times to keep learning more.

[Caitlyn Meyers · Rating 3 out of 5]

Definitely had its up and downs. I did have at least one good takeaway. But didnt love some of the stances he took.

[Danielle Mccoy · Rating 5 out of 5]

An interesting book about money and how to make your life more amendable to having what you need income wise. I liked the exercises and the ideas of play to win.