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Believe-in-You Money: What Would It Look Like If the Economy Loved Black People?
Offering a revolution in Black business financing, this book centers the entrepreneur and responds to the systemic failures surrounding Black wealth building.
There is a huge racial wealth gap in America today. Owning a business is one of the best ways to build wealth—but entrepreneurs need capital. And investing in Black companies is obstructed by systemic racism and implicit biases that continue to create barriers to success.
Merging historical information and data, along with tactical examples and explanations, this practical guide shows us what needs to be done in order to change the way we support Black companies and how we think about wealth.
Norwood calls for investors to move away from extractive, individualistic, exploitative approaches to capital and entrepreneurship. She asks us to move toward transformational, restorative, regenerative, and interdependent relationships to repair the impacts of systemic racism. Investors, large and small, need to say to Black business owners, “we believe in you.”
/>With an entrepreneur-centric approach, Believe-In-You Money challenges the system failure surrounding Black companies. It’s a guide on how Black entrepreneurs can be supported in sustainable ways and offers a shift in the way we think about who can be an investor, while aiming to change our personal relationships with money.
There is a huge racial wealth gap in America today. Owning a business is one of the best ways to build wealth—but entrepreneurs need capital. And investing in Black companies is obstructed by systemic racism and implicit biases that continue to create barriers to success.
Merging historical information and data, along with tactical examples and explanations, this practical guide shows us what needs to be done in order to change the way we support Black companies and how we think about wealth.
Norwood calls for investors to move away from extractive, individualistic, exploitative approaches to capital and entrepreneurship. She asks us to move toward transformational, restorative, regenerative, and interdependent relationships to repair the impacts of systemic racism. Investors, large and small, need to say to Black business owners, “we believe in you.”
/>With an entrepreneur-centric approach, Believe-In-You Money challenges the system failure surrounding Black companies. It’s a guide on how Black entrepreneurs can be supported in sustainable ways and offers a shift in the way we think about who can be an investor, while aiming to change our personal relationships with money.
168 pages, Paperback
Published October 10, 2023
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Displaying 1 of 1 review
January 10, 2024
Initially going into the book I figured it would be a financial literacy self help book that would have some tips and strategies that would aide in building generational wealth and getting out of debt. This was not the case, instead this book assesses the economic systems that we have in place and how historically these systems were built on racial discrimination. Jessica Norwood does an amazing job on breaking down the importance of supporting black businesses and institutions and why putting money in the black community is important. I would recommend this book to everyone, but more specifically to non black individuals that are interested in doing anti-racist work in the financial aspect. I do feel the Black community could also reevaluate their attitudes and spending habits in the current economy based on some of the ideas shared in the book. Also, this book has a ton of history context for anyone who enjoys reading that type of stuff.
Final thoughts:
The book was just ok in my opinion. I didn’t feel as connect to the content as I would have liked because most of the stuff I already knew, but I did learn some new things. Very academic heavy, which is sometimes a hit or miss for my personal reading styles.
Final thoughts:
The book was just ok in my opinion. I didn’t feel as connect to the content as I would have liked because most of the stuff I already knew, but I did learn some new things. Very academic heavy, which is sometimes a hit or miss for my personal reading styles.
Displaying 1 of 1 review