David Cook is one of the country's top Peak Performance coaches and seminar leaders. He served as "Mental Training Coach" for the San Antonio Spurs from 1996–2004 that included two World Championships. David received his undergraduate degree from Baylor University in 1980. He completed his Ph.D. in Applied Sport and Performance Psychology from the University of Virginia in 1984. He is married to Karen and has two daughters. They live in Fredericksburg, Texas.