What do you think?
Rate this book


How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.
Bruno Munari was among the most inspirational designers of all time, described by Picasso as 'the new Leonardo'. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.
208 pages, Kindle Edition
First published January 1, 1966
![]()
‘Copying nature’ is one thing and understanding nature is another. Copying nature can be simply a form of manual dexterity that does not help us to understand, for it shows us things just as we are accustomed to seeing them. But studying the structures of nature, observing the evolution of forms, can give everyone a better understanding of the world we live in.
It's a gem!
The designer of course does not operate in nature, but within the orbit of industrial production, and therefore his projects will aim at a different kind of spontaneity, an industrial spontaneity based on simplicity and economy in construction. There are limits of how far simplicity of structure can be taken, and it is exciting to push things to these limits.