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The Ultimate Guide to Mobile Marketing with QR Codes: Definitive, Essential Strategies for Winning QR Code Marketing (2013 Edition)
Forget What Idiots and Dummies! This is the "Genius's Guide"! Rock-solid, research-based facts, direct advice and anecdotes from a professional marketer who has employed millions of QR Codes in hundreds of marketing campaigns. A thorough review of the best QR Code resources. Original "Best Practices" for implementing QR Codes and getting the best results. A "Fails Gallery" of simply bad implementations -- even by Fortune 500 companies -- and how to avoid them. Step-by-step Checklists, tips, tricks & how-to information for creating your own QR Codes, customizing them, tracking and quantifying their use and the response of your customers, using them to best effect, and employing all-new original Mobile Marketing & QR Code best practices, to stay clear of the many pitfalls and problems that hobble one campaign after another. Tools, tips, and tricks for the bootstrapper, novice, or even the professional marketer to get the job done right, every time. This isn't rocket science, but it does take care. A professional guide to all aspects of QR Codes.
"Ultimate" means ULTIMATE. There is no more complete and practical title on the market.
If you've purchased other titles, whether ebooks, or paperbacks claiming to dish on all the details of the use of QR Codes for marketing, you've NO DOUBT been very disappointed. The information out there falls into only three Lists of potential ideas for using QR Codes, Technical information on the QR Code coding scheme, and senseless cheerleading/naysaying about the technology itself (including finger-waving at ridiculous uses).
Please This is the unabridged and uncorrected re-issue of the original 2013 edition, which duplicates the original manuscript content, without alteration, and contains content omitted from the 2016 and 2023 editions, as well as certain typos and edits that have been left uncorrected (also including author's contact information). "Additional online content" cited is no longer available ().
Included
"Ultimate" means ULTIMATE. There is no more complete and practical title on the market.
If you've purchased other titles, whether ebooks, or paperbacks claiming to dish on all the details of the use of QR Codes for marketing, you've NO DOUBT been very disappointed. The information out there falls into only three Lists of potential ideas for using QR Codes, Technical information on the QR Code coding scheme, and senseless cheerleading/naysaying about the technology itself (including finger-waving at ridiculous uses).
Please This is the unabridged and uncorrected re-issue of the original 2013 edition, which duplicates the original manuscript content, without alteration, and contains content omitted from the 2016 and 2023 editions, as well as certain typos and edits that have been left uncorrected (also including author's contact information). "Additional online content" cited is no longer available ().
Included
213 pages, Paperback
Published June 2, 2013
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