Send 'em One White Sock: 66 Outrageously Simple Ideas from Around the World for Building Your Business or Brand (The maximarketing idea book) by Stan Rapp (1-Apr-1998) Hardcover
Bestselling authors Stan Rapp and Thomas L. Collins reveal 66 of the best marketing ideas of all time--each designed to make greater brand identity and market share a reality. 176 pp. National ads. Print publicity. 35,000 print.