Brilliant Business Writing: How to Inspire, Engage and Persuade Through Words

by Neil Taylor

How much information do you read at work every single day? We are constantly bombarded with emails, brochures, letters, and much more. Now, how much of that information is interesting, or even memorable? Most business writing is boring, and not surprisingly, bored readers stop reading. That means it doesn't do what it's meant to do to sell something, persuade someone, or even inspire them. Brilliant Business Writingis about how you get your writing everything from e-mails to board reports - to work harder. How do you structure your writing so it's absolutely clear what you're saying? How do you make your writing so compelling that your reader will stick with it? And how do you make it vivid enough that they remember it? Brilliant Business Writinghas three big themes. It reveals how * structure your writing so that you get your point across effectively * make your language clear and straightforward * inject a little magic to make your message more memorable, and make you worth listening to. Throughout the book you'll find real examples and practical tips to bring even the dullest business writing to life.

Genres: Writing, Nonfiction, Business, British Literature

234 pages, Paperback

First published December 1, 2008

Reviews

[Michael Moseley · Rating 4 out of 5]

This was a useful book that helps you to challenge some of your preconceived ideas about writing. Many of the rules we were taught at school are not appropriate now, the amount of “screen writing” the we all do has changed the way we need to write. I have taken extensive notes and will try to put into practice many of the ideas. I think it is difficult to ask for more from a self help book.

[Nani · Rating 5 out of 5]

Brilliant book about writing. It's a great recap for someone who writes a lot but an easy workbook for someone who'd like to write more. Taylor is really good with words. He's the type of writer who encourages others without making himself look supreme. Brilliant book!

[Madhusudan Somani · Rating 5 out of 5]

This book is one of the best for those who are connected with Content writing or Business writing field. Neil tells tricks and tips of writing very well.

One of the interesting thing in this book is that, Neil broke almost every rule of writing we learnt in those 10 years in our school days.

[Ryan Wilson · Rating 5 out of 5]

Practical, readable and memorable.